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These 5 key markets could help Amazon's international retail business explode
5. Turkey
![These 5 key markets could help Amazon's international retail business explode](/_next/image?url=https%3A%2F%2Fstaticbiassets.in%2Fthumb%2Fmsid-70559673%2Cwidth-700%2Cheight-525%2Cimgsize-535813%2F5-turkey.jpg&w=3840&q=75)
4. Brazil
![4. Brazil](https://staticbiassets.in/thumb/msid-70559670,width-700,height-525,imgsize-785943/4-brazil.jpg)
Amazon launched in Brazil in 2012 by selling Kindle and e-books online.
The company now offers 120,000 products across 15 different categories in Brazil, and Amazon has grown to become the third-most popular online retailer in the country according to RBC.
RBC estimates Amazon generated $107 million in sales in Brazil in 2018, and expects that figure to grow to $1.3 billion by 2023. Brazil's e-commerce market is expected to grow by 18% a year over the next five years driven by the proliferation of e-commerce platforms like Amazon, according to the firm's analysis.
3. Australia
![3. Australia](https://staticbiassets.in/thumb/msid-70559668,width-700,height-525,imgsize-92279/3-australia.jpg)
RBC estimates Amazon hit $300 million in revenue in Australia last year, and predicts sales could increase to $2.4 billion by 2023.
Amazon is currently the second-most popular e-commerce site in Australia, according to the firm's report. The company entered Australia in 2009 through its Kindle product, and in December 2017 launched its Amazon MarketPlace.
2. Mexico
![2. Mexico](https://staticbiassets.in/thumb/msid-70559666,width-700,height-525,imgsize-385169/2-mexico.jpg)
Similar to Brazil, Amazon expanded into Mexico in 2013 by selling e-books on the Kindle store.
According to RBC's analysis, Amazon is the leading retailer in Mexico in terms of total online sales, and the firm estimates the company generated $500 million in revenue in the country last year. That figure is expected to swell to $2.9 billion by 2023, representing a 43% annual growth rate.
1. India
![1. India](https://staticbiassets.in/thumb/msid-70559664,width-700,height-525,imgsize-215257/1-india.jpg)
Amazon launched in India in 2013 with its Selling on Amazon and Fulfillment by Amazon programs.
According to RBC, India alone could represent at $18 billion revenue opportunity for Amazon. The firm's analysis projects that by 2023 India could for 13% of Amazon's international sales, and 4% of the company's total revenue.
RBC, citing data from Euromonitor, said Amazon claimed about a third of India's e-commerce market in 2018, trailing behind only Walmart, which took 44% market share.
"We believe that Amazon's ongoing investments in India will allow the company to take 35% (up from 30% in 2018, per Euromonitor) of India's Online Retail Sales," Mahaney said in a note to clients.
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