The project would need the coming together of the design capabilities of Pininfarina, the Italian car-styling company that $4 acquired last year, and the electric vehicle skills of
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Teams from Mahindra would be conducting a feasibility study for this purpose, which would take three to six months to complete.
"The high-end product should be an electric vehicle product. However, we need to work on the viability of such a product," M&M’s Managing Director Pawan Goenka told $4.
"There are a lot of companies which are coming out with high-end electric vehicles, but only one or two have succeeded in getting good volumes; the others are struggling. We need to be cautious, but that's our dream and we are working on product feasibility."
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Mahindra’s electric vehicle unit has been seeing constant funding since the acquisition of Chetan Maini-founded Reva $4 in 2009-10, even though it has seen limited success because of low volumes.
While government has $4 to the green transportation options, buyers tend to avoid electric vehicles because of low battery capacity and lack of charging facilities at public places, unlike in foreign countries.
In the past as well, Mahindra Electric, which was then known as
(Image source: Wallup)