Motorola continues to bet big on budget phones, refuses to ignore the under Rs. 10,000 price range
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Motorola seems to be all the more focused on the under Rs. 10,000 range. Motorola however has presence across all segments with different sets of phone models, the company starts with the C series for low range phones, goes up to E series with their under 10,000 phones, followed by Moto G series which are the mid-high range phones, extending then to premium phones with Moto Z series. Even with presence across all segments, the under Rs. 10,000 phones continue to be the most important segment for the smartphone maker. Anuj Sharma, Head of Product Management, Motorola says, “Yes market has shifted, but we don’t believe that Motorola experience is only for the elite, below Rs. 10,000 segment in India is still a pretty big segment. Barring the top 2 or top 3% for remaining 95-98%, Rs. 10,000 is still a big sum. We can’t abandon the market that is still there - market with new consumers and consumers who traditionally bought Rs. 6000 phones looking to upgrade.”
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