Mukesh Ambani is clearing the way for the launch of his e-commerce business
Mukesh Ambaniis withdrawing Reliance Retailproducts from future rival e-commerce platforms, Flipkart and Amazon India.
- The Ambani-owned enterprise is aiming for exclusivity, according to a report by the Economic Times.
According to a report by the Economic Times, it’s not just products that are Reliance-branded but also include over 40 Reliance-affiliated global brands.
And, whatever inventory is still available, is only there until it runs out since Reliance isn’t taking any new orders either.
The reason for removing Reliance products from Amazon India and Flipkart is because Ambani is reportedly trying to create exclusivity around the brands that comes under its umbrella. Sources told the Economic Times that Reliance Trends and
Ambani’s e-commerce model is already being tested in Gujarat where Reliance has an existing network of 1.2 million local shopkeepers thanks to the Reliance Retail’s offline reach.
And the blow to Amazon and Flipkart dealt by India’s new e-commerce rules in February only worked in Ambani’s favour.
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