Nintendo
The new Nintendo Switch Lite handheld console.
- Nintendo's got a new console coming this September, and it's called $4.
- What makes it "Lite" are its price - $4 - and its focus on portability. The Switch Lite is a handheld-only console.
- In releasing the Switch Lite, Nintendo is making two brilliant plays: Lowering the cost of entry to the Switch by one-third, and continuing its long history of making dedicated handheld consoles.
- $4
When most people think of $4, they probably think of Super Mario and Donkey Kong and Mario Kart.
They almost certainly aren't thinking of Nintendo's handheld consoles first and foremost, but maybe they should be.
Those consoles - the Game Boy, Game Boy Advance, Nintendo DS, Nintendo 3DS - are the company's best sellers. In fact, the Nintendo DS is the best-selling Nintendo game console ever made, with over 150 million units sold.
And that's why it's such a tremendously big deal that Nintendo just unveiled its Nintendo Switch Lite console: A $200 dedicated handheld version of its already wildly popular Nintendo Switch system.