Ola launches into luxury travel with 'Ola Lux' in Mumbai

After affordable travel, online taxi hailing app $4 has launched 'Ola Lux', a luxury offering for in-city travel. The service is currently available in South Mumbai only, but the company plans to launch it in other parts of the city before taking it across the country.

The fleet to be offered in this category includes $4 like Jaguar, Mercedes, Audi, BMW, Toyota Fortuner and Honda Accord, among others. The minimum fare is Rs 200 and Rs 19 per/km post that, $4 said. A ride time charge of Rs 2 per minute will also be applicable.

"Ola has always focused on providing superior in-cab experience, and choices to suit the need, usage occasion and mood of its customers. Ola Lux is an offering in that direction, at the high end," said $4, Head of Categories and Chief Marketing Officer at $4 said.

Ola Lux will have features like SOS buttons, AutoConnect Wifi and live tracking.