Olive Garden
The struggling Italian chain has been trying to revive declining sales by lowering prices and expanding its menu.
Despite its efforts, customer traffic plunged 13% in December and sales dropped 5.4% at restaurants open at least a year in the most recent quarter, according to preliminary estimates reported by the $4.
Now, the company is unveiling a new logo and menu presentation, and the logo is getting battered on social media.
Here's the old logo, by comparison:
Executives from Darden Restaurants, which owns Olive Garden, told analysts on a call Monday that they are confident the logo change will bring about a "brand Renaissance," according to the AP.
Here's a roundup of how people are reacting to the new look:
i hate the new olive garden logo. $4
- Hannah (@hhawkes15) $4
Holy shit, the new Olive Garden logo's script is terrible. It looks like a Design 1 student project. Hahaha! $4
- Kara Haupt (@karahaupt) $4
that new olive garden logo look like it was drawn with a breadstick.
- neil mccauley (@the_blueprint) $4
I hope that $4's new logo is a joke because it looks like garbage. Sorry Olive Garden.
- Jon Huddleston (@jonhuddleston) $4
$4 My theory is Olive Garden was drunk at a Poker Game and lost a crazy bet and now has to use that new logo.
- Richard W (@ilovaussiesheps) $4
I WILL ADMIT THAT I'M GETTING TOO UPSET ABOUT A NEW OLIVE GARDEN LOGO BUT STILL THIS IS A HOT LOAD OF CRAP $4
- Luke Waltermire (@luke_wal) $4
The new Olive Garden logo looks like something off a crockpot from the 1970s. $4
- Katherine Miller (@katherinemiller) $4
Whoa wtf Olive Garden why are you getting a new logo no $4
- Alex PC (@AlexPC_3) $4
Just NO RT $4: Olive Garden has a new logo that they think will lead a "brand renaissance." Yea or nay? $4
- Susannah Chen (@susannahchen) $4
Holy shit, the new Olive Garden logo's script is terrible. It looks like a Design 1 student project. Hahaha! $4
- Kara Haupt (@karahaupt) $4
Olive Garden is rebranding with a new logo. It'll now be a home decor company specializing in mid-priced hand towels. $4
- Julian Kiani (@JulianKiani) $4
wtf is this RT $4: Olive Garden unveils new logo. Will it help improve chain's image? $4
- Heather Schmelzlen (@anchorlines) $4
Olive Garden has a new logo. It's... different. (via $4) $4
- Lauren Sobon (@LSobon) $4