BJP UP has spent over ₹3 crore on Facebook ads last month, Congress spent ₹6 lakh
BCCL/ BI India
- BJP has spent over ₹3 crore on Facebook ads in UP in the last 30 days.
- Indian National Congress has spent ₹6.3 lakh, whereas Samajwadi Party spent ₹19 lakh.
- Overall there are over 15 crore registered voters in the region, of which 52.8 lakh are new voters.
AdvertisementThe Bharatiya Janata Party (BJP) has spent over ₹3 crore on Facebook advertisements in Uttar Pradesh (UP) ahead of the state assembly elections, Facebook Ad Library data has revealed. This is nearly half of the total ₹7.5 crore spent on Facebook ads in the UP region between January 21 to February 19.
Just a back of the envelope calculation shows that the UP arm of BJP would have spent roughly ₹10 lakh on daily basis on these Facebook ads, which is significantly higher than the ₹21,000 spent by Indian National Congress (INC) in the region in the same time frame.
Other political parties — including the Samajwadi Party and Rashtriya Lok Dal — are trailing behind when it comes to their Facebook ad spends in the last 30 days.
Source: Facebook Ads Library
|Political Parties||Facebook ad spends in 30 days||Facebook ad spends on daily basis in last 30 days|
|Samajwadi Party||₹19 lakh||₹63,333|
|Rashtriya Lok Dal||₹7.5 lakh||₹25,000|
Note: Spending between January 21 to February 19
The second biggest ad spender in the UP region was hyperlocal platform Hindi Publicvibe, which spent nearly ₹79 lakh between January 21 to February 19.
The Assembly Elections in UP will be conducted in seven phases from February 10 to March 7, and the results will be announced on March 10. The first three phases of polling have already been carried out on February 10, February 14 and February 20 in areas like Muzaffarnagar, Modi Nagar, Jhansi Nagar and others.
Overall there are over 15 crore registered voters in the region, of which 52.8 lakh are new voters.
Equity markets across the world witness bloodbath amid worsening Russia-Ukraine conflict
Indian government orders blocking of apps, website, social media accounts linked to Sikhs For Justice
Fans mourn the end of 'Arthur' after 25 years of life lessons and a bunch of iconic memes
Popular on BI
- Digvijaya and Kamal Nath are now history, says Ashwini Vaishnaw as BJP attains victory in MP
- Ranbir Kapoor, Bobby Deol's 'Animal' enters ₹100 crore club in 2 days
- Another Reddy rises in Telangana as KCR’s party routed in the state
- Voters of Telangana wanted a change, says Karnataka Dy CM Shivakumar
- Ladli Behna scheme a game-changer, credit to Shivraj Chouhan: Jyotiraditya Scindia as BJP sweeps MP