Positano - the colorful, Instagram-famous town on Italy's Amalfi Coast - is almost comically beautiful, but be prepared to deal with hordes of tourists and sky-high prices

Tom Murray / Business Insider

Positano, Amalfi Coast, Italy.

• Positano, a colorful town on Italy's Amalfi Coast, has become a trendy spot for budding social media influencers to visit.
• Its kaleidoscopic, terraced houses make for a great photo, but is the town itself actually worth going to?
• I traveled all the way to southern Italy to find out.
• Positano is not quite what it seems in the photos - you'll have to deal with inflated prices and hordes of tourists if you want to see it for yourself.
• Typically, I bumped into some influencers - Christian LeBlanc and Katy Esquivel - while in the town, and they told me why it has such a big draw.
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Positano is a lot like the "Kingsman" and "Rocketman" star Taron Egerton.

"Oh, that guy!"

They're not household names (yet), but I'd wager pretty much anyone would recognize them in a photo. That's because, over the last few years, Positano has become a trendy spot for budding social media influencers to visit. It has even welcomed celebrities like Bradley Cooper and Irina Shayk (all good things must come to an end).

Read more: I visited Pompeii in the middle of Europe's deadly heat wave, and I couldn't believe how many tourists braved the sweltering temperatures

It makes sense, too: Positano is stunning to behold. Its kaleidoscopic buildings cascade down the hillside like someone has spilt a giant bag of Skittles. It's the perfect spot to strike a pose, take a selfie, and get the all-important food shots all in one place.

#Positano has been in the captions of more than 1.5 million Instagram posts, and that's without mentioning the times it has been tagged as a location.

The issue with Instagram is that you don't get the full story - as long as something looks good, it is good, according to the platform.

But what is the town itself actually like?

I traveled all the way to southern Italy to find out whether Positano was just an Instagram thirst trap, or if it had a soul of its own.

Lo and behold, I bumped into influencer couple Christian LeBlanc and Katy Esquivel - who have three million combined followers on Instagram and 7.5 million combined followers on YouTube - and spoke to them about why the town has such a big draw.