Practo gets a refreshed look with logo and identity. Here’s what it is focussing on now

Practo has unveiled its new brand identity and positioning in a bid to serve larger purpose and attract a host of businesses.

Practo, which partnered with New York-based graphic design firm-Chermayeff & Geismar & Haviv (CGH) to create a global identity, will now focus on its new positioning-‘Your Home for Health’.

Practo is now focused on opening the platform to more healthcare stakeholders including insurers, pharmaceutical companies, medical devices companies, etc.

Under ‘Your home for health’, Practo will position itself as a single destination for consumers to take care of all their health needs such as assessing health issues, finding the right doctor, managing records securely, and finding new ways to live a longer healthier life.

Shashank ND, Founder & CEO, Practo said “Our positioning, “Your Home for Health”- reflects what we stand for; the trusted and familiar place where consumers can find solutions for their healthcare challenges. We are excited to see the amazing experiences they will build to dramatically improve healthcare around the world.”