I went to Trader Joe's and the store that Whole Foods launched to compete with it - and it's clear who does it better

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I went to Trader Joe's and the store that Whole Foods launched to compete with it - and it's clear who does it better

IMG_6169 Whole Foods 365

Jessica Tyler/Business Insider

  • Whole Foods recently opened its seventh 365 grocery store. It's part of a new chain of budget-oriented grocery stores with a focus on the 365 Everyday Value private-label brand.
  • The newest 365 store in Brooklyn, New York, competes directly with nearby Trader Joe's stores, with lower prices than Whole Foods and a similar selection of healthy foods.
  • I went to a Trader Joe's and a Whole Foods 365 to see which store was better - and the winner was clear.

Trader Joe's is known for its inexpensive and healthy products, and customers are willing to wait in sometimes outrageous lines to get their groceries.

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Whole Foods, which is typically more expensive than Trader Joe's, has recently expanded its chain of millennial-friendly 365 stores to compete more directly with lower-priced grocers. Whole Foods 365 is more accessible and less expensive than a traditional Whole Foods store, and it places a special emphasis on its private-label 365 brand. The 365 stores feature in-store dining and seating areas, rewards programs, and a huge selection of products intended to set it apart from its competitors.

I went to a Trader Joe's and a Whole Foods 365 in Brooklyn, New York, to see what it was like to buy groceries at each. This is what I found:

I went to Trader Joe's and the store that Whole Foods launched to compete with it - and it's clear who does it betterEXCLUSIVE FREE SLIDE DECK:
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