- A New Jersey teen made $1.7 million in revenue reselling low-stock items, per The Wall Street Journal.
- Max Hayden, 16, said he sold items such as outdoor heaters for double their
retail price during the pandemic. - Entrepreneurial
Gen Z are increasingly finding new ways to make money online.
Max Hayden, a 16-year-old New Jersey resident, reportedly pulled in $1.7 million in revenue flipping out-of-stock items online during the pandemic, including video games and outdoor heaters.
In an interview with $4, the teen
Hayden made $110,000 profit in 2020 buying and reselling anything from video games and consoles to outdoor heaters and $4 for about double the retail price, according to sales records and accounts viewed by The Journal.
Hayden was quick to buy items that could go out-of-stock during the pandemic and resell them to willing customers for steep prices. This included dumbbells and hair clippers, which $4 when gyms and salons closed.
Hayden reportedly devotes 40 hours a week to his online business - the rest of his time is reserved for high-school studies, he said. He's reportedly outgrown the garage in his family home and now co-rents a warehouse space nearby. He also employs two friends for $15-an-hour to help with enquiries and pack-up orders, he told The Journal.
Hayden is one of many consumers from Gen Z - defined by Pew Research as anyone born after 1997 - that are finding new ways to make money online.
Many of these young consumers, including Hayden, are reselling items on sites such as
$4 that some of its younger users were making as much as $300,000 a year selling secondhand clothes on its app, enabling them to buy houses and cars before they've even reached college age.
Similarly,