- 27-year-old Adeel Shams makes millions reselling sneakers.
- Shams and his business partner, Davon Artis, run $4, a store for buying, selling and trading sneakers and streetwear.
- Shams said his fleet of four stores earned $6.9 million in sales last year, marking a 103% increase from 2017 to 2018.
- Shams told Business Insider his top tips for breaking into the market and making the most money in the sneaker resale industry.
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If you can figure it out, selling sneakers can be a $4
The global sneaker resale market could be worth $4, a Cowen & Co. analysis estimated earlier this year. Sneakers on resale marketplaces like $4 and $4 have gone for as much as $4, and a lot of more rare designs and colorways have the potential to $4 over time.
Sneakerhead Adeel Shams has hacked the sneaker resale market. Shams said his fleet of four stores earned $6.9 million in sales last year, marking a 103% increase from 2017 to 2018.
But his journey in the industry started in 2008 with a yard sale and a lot of passion.
After buying and then quickly selling a pair of $4 at a yard sale, Shams turned his passion into a business and opened a store in Richmond, Virginia, in 2014, the same day he started graduate school at Virginia Commonwealth University.
"Ever since then, I've had a passion of just collecting sneakers," the 27-year-old told Business Insider.
After graduating in 2016, Shams sold his share of the Richmond store, moved to Los Angeles, California, with around 500 pairs of sneakers, and opened up Cool Kicks. Unlike traditional resale marketplaces like StockX and Stadium Goods, Cool Kicks is a brick-and-mortar shop that owns every item in the store. Instead of acting as a middleman between merchants and buyers, Cool Kicks specializes in buying, selling, and trading new and used sneakers.
The store holds an array of coveted shoes like $4 and $4, which can resell for thousands of dollars.
Today, Shams has three stores in Los Angeles and one in Springfield, Virginia. He's launching a subscription-based app that he says will work to offer subscribers sneakers for less than market value.
We asked Shams for his top tips for breaking into the sneaker resale market and for making the most money.
Here's what he had to say: