A sneakerhead who made nearly $7 million in sales last year reveals the kinds of sneakers that are most worth the investment
- Adeel Shams makes millions reselling sneakers.
- Shams shared his expert tips for breaking into the exploding multibillion-dollar resale market here.
- The 27-year-old also named specific shoes that could turn the biggest profit.
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For some people, sneaker reselling is more than a side hustle - it's a full-time job.
Adeel Shams and his business partner, Davon Artis, have hacked the sneaker resale market, which could be worth $6 billion by 2025, according to a recent Cowen & Co. analysis. Shams said he makes millions reselling sneakers through Cool Kicks, a store for buying, selling, and trading sneakers and streetwear.
Shams earned $6.9 million in sales last year, marking a 103% increase from 2017 to 2018. He has three stores in Los Angeles and one in Springfield, Virginia, and is launching a subscription-based app that he says will work to offer subscribers sneakers for less than market value.
Shams previously told Business Insider his expert tips for people looking to break into the exploding multibillion-dollar resale market. One of his pointers was to invest carefully.
"Buy the right product," he said. "Don't buy a product that you think is going to sell one day."
Here are the shoes that Shams says are worth investing in - and one type people should stay away from:
1. Collaborations are key
2. Right now, Nike and Off-White's collaboration is huge
3. Air Jordans are not always a safe bet
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