- Adeel Shams makes millions reselling sneakers.
- $4
- The 27-year-old also named specific shoes that could turn the biggest profit.
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- $4.
For some people, sneaker reselling is more than a side hustle - it's a full-time job.
Adeel Shams and his business partner, Davon Artis, have hacked the sneaker resale market, which could be worth $4 according to a recent Cowen & Co. analysis. Shams said he makes millions reselling sneakers through $4, a store for buying, selling, and trading sneakers and streetwear.
Shams earned $6.9 million in sales last year, marking a 103% increase from 2017 to 2018. He has three stores in Los Angeles and one in Springfield, Virginia, and is launching a subscription-based app that he says will work to offer subscribers sneakers for less than market value.
Shams previously told Business Insider $4 for people looking to break into the exploding multibillion-dollar resale market. One of his pointers was to invest carefully.
"Buy the right product," he said. "Don't buy a product that you think is going to sell one day."
Here are the shoes that Shams says are worth investing in - and one type people should stay away from: