- As $4 continue to dominate the internet this year, they hold an increasing amount of purchasing power thanks to their extreme brand loyalty and vast social media influence.
- Software company Bloomreach found the eight most sought-after gifts for VSCO girls this holiday season, based on purchasing behavior and data over the past year.
- $4.
We are now in the age of the $4.
Seemingly overnight, VSCO girls - named after the popular photo-editing app used to enhance images for Instagram - began $4 with their Brandy Melville crop tops and puka shell necklaces. They became influencers of their own accord and seemingly of their own pedigree, with their minimal makeup look and "'90s-meets-surfer-girl look," as described by $4.
"Normally when you're talking about a VSCO girl, it is predominantly people who are white and very skinny and they own all these big name brands," Caiti DeCort, a 15-year-old YouTuber, $4. "So typically it's associated with being rich."
VSCO girls have a very specific aesthetic and an arsenal of beloved brands. Bloomreach, a software company that works with more than 250 global retailers, pulled together a list of must-have gifts for the VSCO girl in your life, based on historic and current purchasing behavior.
As an excited VSCO girl would say, $4.
Check out the hottest gifts for VSCO girls, ranked from least to most coveted, below.