How wearable pods designed to keep spectators dry at sporting events came to be used by drive-thru workers at Chick-fil-A and Dunkin'
- Under the Weather produces weatherproof pods.
- Most customers were sports fans and festival goers, but it pivoted to fit around COVID changes.
- Drive-thru and curbside workers at
Dunkin, Chick-fil-A, and Olive Gardenhave used them.
You might have seen them on your most recent trip through the Chick-fil-A drive-thru, on a plane, or at a kid's sporting event. Under the Weather Pods are weather-resistant, screened-in structure that can be worn or sat in.
Rick Pescovitz designed the first pod in 2010 after he got the idea from an experience he had sheltering in a Porta Potty from bad weather during his daughter's soccer game. The Porta Potty inspired the shape of the original pod, which was made based on a laundry basket with a steel wire structure, Pescovitz told Insider.
The pods, which now come in more than 30 variations, were originally a big hit with parents like Pescovitz, and tailgaters, he said. Under the Weather began reaching out to crossing guards and ticket takers too, and business picked up in 2014. Since those early days, the company has sold a few hundred thousand pods according to Pescovitz
When COVID hit the US in March 2020, it could have been disastrous for the niche company. Before the pandemic, 90% of customers were sports fans and music festival attendees, Pescovitz, said, and February through May was the busiest season. COVID essentially shut down all of the company's usual business, and they were forced to pivot.
Peskovitz saw the need for PPE on the
The wearable line has been the most popular since the start of the pandemic due to the rise of curbside pickup, Peskovitz told Insider. He says 25 to 30,000 sales can be directly attributed to COVID. Some Chick-fil-a locations use the walking pods for drive-thru and curbside employees, a deal that Peskovitz says has been "really good for us."
Many people are "uncomfortable or too prideful," to wear the pods, one Indiana Chick-fil-A employee told Insider. However, he likes them, saying "it keeps us dry, keeps iPads dry, blocks out the wind, and makes it more tolerable."
As drive-thru and curbside pickup continues to grow in importance, other brands are testing out the pods. Dunkin' and Dutch Bros. Coffee have rolled them out, and they're being tested at Portillos, Olive Garden, and
In the future, Peskovitz says he wants Under the Weather to grow sales to businesses and work with corporate chains directly, rather than finding interested franchisees to sell to separately. Private buyers can purchase pods directly from Under the Weather, or from Amazon, Dick's Sporting Goods, or Walmart.
Do you have a story to share about a
- Realme GT Neo 2 5G review: Great performance, fine display but camera needs work
- Cisco says a company 'leader' who encouraged TikTok followers to report strippers to the IRS is no longer employed at the company
- A half-mile installation just took 20,000 pounds of plastic out of the Pacific - proof that ocean garbage can be cleaned
- G7 leaders favour CBDCs provided they ‘support and do no harm’ to central banks
- India's farmers protest takes a gruesome turn with a chilling murder at the scene — here’s the sequence of events
- Bizarre! Shubhman Gill was brought back to bat after being declared out
- Ruturaj Gaikwad and Faf du Plessis — amazing data on how the two openers led CSK to IPL 2021 championship
- Budget and safety top criteria for Chennai households during festive season:LocalCircles
- India T20 World cup Jersey
- Photo Editors Apps
- Advantage Club Hiring
- Best Indian Companies
- Dussehra Messages
- Punit Goenka
- Motorola Edge 20 Mobile
- Google TV stick vs Amazon Fire TV stick
- Oneplus 9rt smartphone
- Samsung Galaxy M52 review
- Nykaa IPO
- India Coal Crisis
- iPhone 13 vs iPhone 13 mini
- IRCTC Share price
- Maximum Sixes
- Tata Sons