Jimmy John's is introducing a limited chicken sandwich offering.- The sandwich will appear in the chain's first-ever Super Bowl ad.
- KFC also recently released a chicken sandwich.
Jimmy John's released a chicken sandwich at locations across the US for the first time in February, a late entry into the ongoing
The new "Smokin' Kickin' Chicken" was first tested in the fall, and will be the first nationwide chicken rollout for the sandwich chain. It will be available from February 1 to March 21, or until supplies run out. The sandwich is made with chicken, creole chili pepper sauce, peppers, provolone cheese, avocado, onions, lettuce, oil, vinegar, and mayonnaise, and will be priced at around $8.50, slightly more than other Jimmy John's sandwiches.
Read more: $4
Jimmy John's says this sandwich is the first of many limited-time menu options it will introduce this year. The brand plans to advertise the chicken sandwich and a new campaign in its first-ever $4
The chicken sandwich wars were seemingly cold for some time, but now they're officially back on. Insider has reported on $4 gearing up to introduce competitors to Chick-fil-A and Popeyes, which both sell crispy chicken sandwiches with pickles. In January, $4 introduced a crispy chicken sandwich at nine locations, available across the country by the end of February.
McDonald's plans to roll out $4 in late February, and $4 was spotted testing out a chicken sandwich in October. Wendy's also released a new "classic chicken sandwich" in October, replacing the older $4
Jimmy John's is owned by $4, which also owns $4 and acquired the sandwich chain in 2019.