KFC is releasing a new crispychicken sandwich in select cities.- The sandwich is notably similar to competitors from
Popeyes andChick-fil-A , restarting thechicken sandwich wars . - McDonald's and Burger King are also known to be working on competing sandwiches.
KFC is reigniting the $4 only one week into 2021 with the introduction of a new sandwich, available in nine US cities starting Thursday.
The
The sandwich, simply called the "KFC
Read more: $4
The chicken sandwich wars have been seemingly cold for some time, although Insider has reported on $4 gearing up to introduce competitors to Chick-fil-A and Popeyes, which both sell crispy chicken sandwiches with pickles. KFC seemingly takes a shot at Chick-fil-A in its statement, saying that the sandwich "will be available seven days a week," while Chick-fil-A is famously closed on Sundays.
McDonald's plans to roll out $4 in late February, and $4 was spotted testing out a chicken sandwich in October. Wendy's also released a new "classic chicken sandwich" in October, replacing the older $4
Yum Brands, which owns KFC along with Taco Bell, Pizza Hut, and other chains, had a relatively good 2020 compared to other restaurant chains, with sales increasing $4 in Q3 compared to 2019. KFC sales declined slightly, which was offset by Taco Bell's gains in a year when the $4 and improved drive-thru performance.