- McDonald's announced new packaging, drive-thru technology, and an app in an investor call.
- The restaurant is working to increase drive-thru efficiency and streamline designs.
- During the pandemic, up to 70% of orders have come through drive-thrus in some markets.
McDonald's is testing new drive-thru concepts and streamlining designs, the fast-food giant said on a recent investor call.
McDonald's will test different drive-thru concepts that let customers order through the new MyMcDonald's app, skip lines, park in special pickup spaces, and some restaurants will be delivery and takeout only. The company says that the concepts could be tested in as many as 10,000 stores in the coming year.
Drive-thru orders have grown across the fast-food industry since the pandemic closed many dining rooms, and McDonald's has been quietly working to shorten wait times since March. During COVID, McDonald's says that 70% of sales in top markets are drive-thru orders. By October, wait times had dropped 20 seconds over the quarter. McDonald's is already a drive-thru heavy hitter, with 25,000 worldwide, with plans for "increasing the speed of service … making it more personal… making it more convenient" McDonald's head of digital customer engagement Lucy Brady said on the call.
Read more: One-fifth of all indie restaurants will shutter in 2020 — with chains like Wendy's, Wingstop, and Starbucks likely there to take over real estate leases
Along with increasing drive-thru efficiency and simplifying the menu, McDonald's introduced new packaging that will rollout to every restaurant in the next two years, for what it says will be a consistent look, "so no matter where you are in the world, you can spot the same bag," the company said in a press release.
Take a look at the new packaging and drive-thru concepts here.