McDonald's unveils the future of its business, from minimalist packaging to high-tech, triple-drive thru stores
Mary MeisenzahlNov 11, 2020, 21:54 IST
McDonald's introduced a packaging "refresh" across the chain.
The new packaging is "modern, fresh and fun" according to McDonald's in bright colors with simple patterns that nod to what's inside the containers.
For example the Filet-O-Fish will come in the typical sandwich container, but decorated with blue waves.
"Simple, bold graphics that nod to our world famous menu items are combined with a playful wink to whatever tasty item is inside. Think melting cheese drips on a Quarter Pounder with Cheese box" McDonald's said in a statement.
Bubbles on cups for cold drinks have the same effect.
The new packaging is planned to roll out across all McDonald's over the next two years.
McDonald's restaurant will see some changes, too with drive thru concept tests.
On-the-go restaurants will be focused on takeout and delivery orders, with little or no seating and smaller footprints than regular restaurants.
Express drive thrus will add extra lanes for customers who ordered food through the app.
McDonald's says the food may even come to the car via a conveyer belt.
Dedicated parking spaces for fast pickup orders will also be tested.