In response, McDonald's announced two new collections: The Saucy Collection, featuring drawings from BTS members, and The Melting Collection, inspired by the band's hit song "Butter."
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McDonald's collaborated with BTS on the Butter merch collection.McDonald's
The collections include t-shirts, tote bags, key rings, and other clothes and accessories.
McDonald's collaborated with BTS on the Butter merch collection.McDonald's
Fans can buy the merch, which went on sale beginning on June 16, through the Korean shopping app Weverse. The full collections can be seen here.
Collaborating with young artists and creators became huge for fast-food chains in 2020, and is continuing strong in 2021. The deals helped brands connect with Gen Z customers and often ended up on social media and as TikTok trends.
The chain also sold a J Balvin meal last October with a Big Mac, fries, and an Oreo McFlurry, though the accompanying merch collection was later canceled.
Like the two other celebrity collaborations, the BTS meal is made up of existing menu items to draw in customers (though the sauces are a new addition in the US), a move that analysts have praised. With a celebrity endorsement, brands can harness the energy and excitement of a new product without actually adding menu items.
McDonald's customers in the US can order a BTS meal: a 10-piece McNuggets, medium fries, a medium Coke, and sweet chili and Cajun sauces inspired by menu items in McDonald's South Korea through June 20.
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