McDonald's BTS meal has been hugely successful so far.- The fast-food chain introduced two new merch BTS-branded merch collections.
- Celebrity partnerships have been strategic promotions for chains this year.
McDonald's collaboration with Korean band BTS has been a huge success, and now the chain is releasing two new merch lines.
$4 on a signature promotion in 49 countries that launched on May 26 in the US. $4 to the highest numbers of 2021 so far, a report from Gordon Haskett Research Advisors found.
In response, McDonald's announced two new collections: The Saucy Collection, featuring drawings from BTS members, and The Melting Collection, inspired by the band's hit song "Butter."
The collections include t-shirts, tote bags, key rings, and other clothes and accessories.
Fans can buy the merch, which went on sale beginning on June 16, through the $4 The full collections can be seen $4
Other memorabilia from the collaboration has already been in huge demand. Fans are $4 for multiple times the costs of the original orders, Palmer Haasch reported for Insider.
$4 with young artists and creators became huge for fast-food chains in 2020, and is continuing strong in 2021. The deals helped brands connect with Gen Z customers and often ended up on social media and as TikTok trends.
The Travis Scott meal last fall was so popular that some locations $4. It was also enriching for Scott personally, as he netted at least $20 million from the deal, $4.
The chain also sold a $4 last October with a Big Mac, fries, and an Oreo McFlurry, though the accompanying merch collection was later $4.
Read more: $4
Like the two other celebrity collaborations, the BTS meal is made up of existing menu items to draw in customers (though the sauces are a new addition in the US), a move that $4. With a celebrity endorsement, brands can harness the energy and excitement of a new product without actually adding menu items.
McDonald's customers in the US can order $4: a 10-piece McNuggets, medium fries, a medium Coke, and sweet chili and Cajun sauces inspired by menu items in McDonald's South Korea through June 20.
Do you have a story to share about McDonald's or another company? Email mmeisenzahl@businessinsider.com.