- McDonald's is stopping its McCafé baked goods.
- The apple fritter, blueberry muffin, and cinnamon roll are being phased out, starting this month.
McDonald's will stop selling the baked goods in its McCafé range.
The McCafé Bakery menu had three items: an apple fritter, blueberry muffin, and cinnamon roll. All three are being phased out, starting this month, McDonald's told Insider.
McDonald's added the items to its all-day menu in $4, marking its first new bakery products in $4. The baked goods are $4 its McCafé coffees and were intended to $4, a meal that had struggled to rebound from the pandemic.
Since its launched the McCafé Bakery menu, some temporary items have been added to its lineup, including a $4 and $4. Though these two items were marketed as a time-limited menu addition, McDonald's had $4 the three baked goods now being scrapped as part of the "core McCafé Bakery lineup" and $4 that they became "instant fan-favorites."
Regarding the decision to now remove the items from its menu, McDonald's told Insider it was "always listening to our fans and adjusting our menu based on what they crave."
Some people have $4, though others have used it as an opportunity to express their dislike of the baked goods. "They were an abomination," one user $4. "These items were so artistically contrived that it ruined the experience and idea of the food itself forever."
The chain will continue selling chocolate chip cookies and apple pie as well as McFlurrys, sundaes, and shakes on its regular menu. McDonald's is also selling Krispy Kreme doughnuts at $4.
But the removal of the McCafé Bakery items doesn't necessarily signal that the chain is giving up on regaining its breakfast share. $4 at some southern California restaurants earlier this year.
At its January earnings call, CEO Chris Kempczinski told investors that coffee was a "big opportunity" for the burger chain.