- The average
McDonald's customer is a married Gen X white woman in the suburban southeast. - McDonald's has over 36,000 locations and nearly $20 billion in revenue in 2020.
- The typical customer makes 44 trips per year and spends about $8 per trip.
McDonald's is one of the most recognizable brands in the world and is often synonymous with
The typical McDonald's customer is a married white woman between the ages of 41 and 56, according to data provided by analytics firm Numerator. She likely lives in a suburban area in the southeastern US, and her household makes more than $80,000 a year. This typical shopper either has an undergraduate degree or attended some college.
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The average McDonald's customer is $4 who is also a married white woman in the southeastern US suburbs.
The McDonald's shopper spends an average of $8.35 per trip to the fast-food chain, purchasing three items per visit. She makes 44 McDonald's trips per year, and she's most likely to buy soda, sausage breakfast sandwiches, hash browns, $4, and french fries.
Breakfast items make up almost half of the typical McDonald's customer's regular purchases, and the chain is considered the best fast food breakfast, $4 The chain discontinued all-day breakfast in March 2020, $4, Kate Taylor reported for Insider.
When it was rolled out in 2015 same-store sales increased, but the simplified menu implemented since has $4 a major fast-food battleground.
This typical McDonald's customer frequents fast-food restaurants in general. She makes 149 trips to quick-service restaurants in a year, amounting to several visits each week. Just about one-third of those fast food stops are at McDonald's. Her average spending on all of these trips is $11.99, which is close to the total average spending of $12.20 across all quick service.
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