Pepsi is replacing Sierra Mist with Starry — a new lemon-lime soda designed to rival Sprite and win over Gen Z
- PepsiCo is replacing Sierra Mist with Starry, a new lemon-lime soda.
- Starry has a "more balanced, cleaner, crisp finish than Sierra Mist," a spokesperson told Insider.
PepsiCo is replacing Sierra Mist with a new lemon-lime soda — Starry.
Starry — caffeine-free and available in regular and zero-sugar varieties — has "higher citrus flavors that are true to fruit and more aromatic which delivers a more balanced, cleaner, crisp finish than Sierra Mist," a spokesperson told Insider.
According to PepsiCo, Starry was developed in response to growing national demand for lemon-lime soda, and as a fresh attempt to compete with Sprite, the Coca-Cola Company-owned brand that has long led the category.
"With Starry, we were able to create a game-changing recipe with the perfect balance of lemon lime flavor and sweetness compared to the competition," Danielle Barbaro, vice president of R&D at PepsiCo Beverages North America, said in a statement.
In 2021, Sprite raked in $6 billion in sales and carried 8.3% of the overall market, according to Statista data. By comparison, Sierra Mist comprised less than a tenth of 1% of market share, according to Beverage Digest data provided to CNN, which first reported on the launch of Starry.
The product already has a social media presence on Instagram, Facebook, Twitter, and TikTok, aimed at attracting younger consumers. PepsiCo said Starry will soon debut a national television campaign and appear at major sports and entertainment events as well.
"With one product dominating the category, consumers deserve another option … one that hits different. Starry is bright, optimistic, and rooted in culture and fun," Greg Lyons, chief marketing officer at PepsiCo Beverages North America, said in a statement.
Neil Saunders, managing director of retail for GlobalData, told CNN that Starry reflects a growing effort among major food and beverage conglomerates to reach previously untapped Gen Z markets.
"The design of Starry is much more aligned with the Gen-Z aesthetic, which is bright, fun, whimsical, Instagram-able, than many of Pepsi's other offerings," Saunders told CNN.
But whether Starry's flavor packs enough punch to compete with Sprite, only time will tell.
- An American tourist in Seoul said he sprayed graffiti in 155 places to raise awareness about teeth grinding
- X could lose $75 million in ad revenue after a litany of controversies from Elon Musk, including his endorsement of antisemitic comments, report says
- The S&P 500 will trade near its all-time high before a recession drags it down again in a topsy-turvy 2024, Société Générale says
- White collar roles more at threat from AI
- Market cap of BSE-listed firms hits record high of Rs 331 lakh crore; just shy of entering $4-trillion club
- 10 Best honeymoon places near Delhi
- Samsung launches new smartphone with 50 MP camera in India
- Unveiling the sweet side of corn: 7 mouthwatering recipes