Rihanna's body-inclusive lingerie brand, Savage X Fenty, is reportedly mulling plans to go public in a deal that could value the company at $3 billion

• Rihanna's underwear brand Savage X Fenty is reportedly considering an IPO.
• According to Bloomberg, the deal could value the company at $3 billion.

Rihanna's body-inclusive lingerie brand, Savage X Fenty, is reportedly mulling plans to go public in a deal that could value the company at $3 billion.

According to $4, which was first to report the news, the brand is in early discussions with Goldman Sachs and Morgan Stanley. Currently, no final decision or timing for an IPO has been decided. Savage X Fenty was not immediately available to comment when contacted by Insider.

Rihanna's underwear brand has been making waves in the lingerie market in the US since it launched in $4 with its body and gender-inclusive marketing, $4, and extended sizing. Rihanna, who founded the brand and is currently its CEO and creative director, reportedly $4 in the company.

Earlier this year, it raised $125 million in funding and opened its $4. The company said at the time that it also plans to open stores in Europe in the future.

Its new stores put the brand in direct competition with lingerie powerhouse Victoria's Secret, which is in the midst of a major turnaround effort after years of sliding sales and $4" brand image.

Though Rihanna is best known for being a musician and actress, her business ventures – which also include beauty brand Fenty – enabled her to reach $4 in 2021. According to $4 estimates, she is currently worth $1.7 billion.