Rihanna's lingerie brand, Savage X Fenty, is reportedly looking to raise $100 million for an expansion into athletic wear
lingeriebrand, Savage X Fenty, is reportedly seeking to raise $100 million in funding, according to The New York Times' DealBook newsletter.
- The financing may be used to expand in Europe and launch a new line of athletic wear, the Times reports.
- Launched in May 2018, Savage X Fenty has drawn praise for its attention to size, race, and gender inclusivity. The company generates roughly $150 million in revenue, according to the Times.
- In February, however, the company was the subject of a complaint with the Federal Trade Commission over its advertising practices.
Rihanna's lingerie brand, Savage X Fenty, is reportedly seeking to raise $100 million in funding in order to expand into athletic wear.
According to The New York Times' DealBook newsletter, the company has hired
The new round of funding could give Savage X Fenty a valuation of $1 billion, the Times reports.
A spokesperson for Savage X Fenty did not immediately respond to Business Insider's request for comment.
Savage X Fenty, which was founded by
The company's soaring success is due in part to Rihanna's celebrity, but the brand has also drawn praise for its attention to inclusivity. Savage X Fenty carries lingerie in sizes up to 3X and includes "nude" color options for its apparel in a wide range of shades.
The company's annual fashion show, which is streamed on Amazon Prime Video, consistently includes a diverse cast of models with varying body types and gender expressions, which provided a stark contrast to the mostly thin, white models cast in the now-canceled fashion show for the brand's main competition, Victoria's Secret.
But in February, Savage X Fenty was the subject of a complaint filed with the Federal Trade Commission accusing the brand of "deceptive marking" after shoppers complained about its VIP membership program. The complaint alleged that Savage X Fenty had violated consumer protection regulations by promoting discounts that are only available for customers who pay a $50 monthly membership fee. A spokesperson for the brand said at the time that the complaint was "based on misconceptions of our business."
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