- Russia's rebranded McDonald's filed patent applications for some of its products like soda and kids meals.
- Vkusno i tochka hasn't found a soda replacement for Coke yet after Coca-Cola left the country.
The owner of Russia's rebranded McDonald's filed patent applications to register new names for some of its products like soda and children's meals, Russian media group, $4.
An application for 'TochkaCola' in the carbonated drinks category, and an application for 'Kids Combo' in the toys, food, and carbonated drinks categories, were filed by Sistema PBO LLC, $4.
'TochkaCola' will replace Coke, and 'Kids Combo' will replace 'Happy Meal,' the McDonald's name for children's meals that come with a toy.
Vkusno i tochka hasn't found a soda replacement for Coke yet, RBC reported. Coca-Cola is $4 that suspended its operations in Russia after the country invaded neighboring Ukraine.
The restaurant registered trademarks for other products, too. An application for 'Ice de Luxe' was made in the desserts and ice cream category to replace the McFlurry, and applications for 'Beef Hit' and 'Big Hit' were made in the sandwich category to replace the Big Mac, $4.
Russian business daily newspaper $4 that Vkusno i tochka started selling the "analogues" of the Big Mac and McFlurry at the end of July. The restaurant had to find a different sauce for its burgers to replace the original sauce used on McDonald's Big Macs. $4 that the restaurant also replaced former McFlurry machines because they are "patented technology."
McDonald's operated in Russia for 30 years before it closed its restaurants in the country in March. In May, the chain $4 to a Russian businessman, Alexander Govor. Vkusno i tochka $4 in June. McDonald's operated 850 restaurants throughout Russia.
Vkusno i tochka's CEO, Oleg Paroev, said all of the closed restaurants will be reopened in September, $4.