Take a look at KFC's new packaging, complete with instructions on reheating leftover chicken - and a makeover for Colonel Sanders
KFCis rolling out new packaging this summer, with more emphasis on its red and white stripes. Colonel Sandersis getting a makeover, too, with more detail added to his face.
- KFC is also adding information on how customers can safely reheat its fried chicken the next day.
KFC is revamping its packaging this summer.
The new packaging will add more of its trademark red and white stripes, spelling out "Kentucky Fried Chicken" in full rather than using the KFC abbreviation, and adding a ton more detail to Colonel Sanders' face.
The fried-chicken chain said the new packaging was "more modern" and reflected the brand's identity.
The new packaging will also include reheating instructions, which the chain said is "because KFC's fried chicken is just as good the next day."
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Chris Turner, the CFO of KFC's parent company Yum Brands, said during an earnings call in April that people had been placing larger fast-food orders during the coronavirus pandemic. This could mean people have more leftovers to reheat the next day.
KFC's chicken bucket will also get a makeover, with a new "Fried with Pride" logo. While Colonel Sanders will still dominate the front of the bucket, its back will include information about how it makes it trademark fried chicken.
There is, however, no information on its secret 11 herbs and spices.
The new packaging also includes images telling customers to "order ahead" via its app.
Fast-food chains have seen a massive surge in online orders during the pandemic, and by encouraging customers to order
Online orders through fast-food chains' own apps and websites, rather than through delivery apps like DoorDash and Uber Eats, also yield higher margins.
KFC told Insider all its new paper packaging was certified by either the Sustainable Forestry Initiative or the Forest Stewardship Council.
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