- The last 2
Toys 'R' Us stores in the US have closed. - Tru Kids, the brand's owner, will continue to invest in online sales, $4 reported.
Toys 'R' Us opened new stores in Texas and New Jersey in 2019.
The last two Toys 'R' Us stores in the US have reportedly closed, bringing to an end a two-year effort to re-establish the onetime behemoth's
The Toys 'R' Us brand, $4 by Tru Kids, will reportedly continue as $4. The brand is active on Twitter, YouTube, and other social channels, but its retail effort was hindered by the rise of COVID-19, according to $4.
"Consumer demand in the toy category and for Toys 'R' Us remains strong and we will continue to invest in the channels where the customer wants to experience our brand," a Tru Kids spokesperson told CNBC.
The final stores were in Texas and New Jersey, $4 reported on Friday.
After its first store opened in 1957, Toys 'R' Us grew into a national chain of more than 700 US locations. In the 1980s and 1990s, the $4 saturated children's TV, saying, "I don't wanna grow up, I'm a Toys 'R' Us kid."
It $4
At the time, the company placed some blame on Amazon, Walmart, and Target, saying online retailers had created a $4 that drove Toys 'R' Us into bankruptcy.
The following March, it told employees it would be closing $4 in the US. Its UK arm also $4 its business, closing about 100 stores.
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In February 2019, newly formed Tru Kids said it planned to $4. In July 2019, the company $4 in Houston, Texas, and Paramus, New Jersey.
The Houston store closed on January 15, and the New Jersey store closed on Tuesday, $4 reported.
In 2020, the renewed company $4 in partnership with Amazon.
Tru Kids didn't immediately respond to a request for comment on Saturday.