Travis Scott reportedly earned $20 million through his partnership with McDonald's

• Rapper Travis Scott earned an estimated $20 million through his deal with McDonald's this year, according to $4.
• Roughly $15 million of those earnings came from cobranded merchandise Scott released, which included a McNugget-shaped body pillow, $250 denim shorts, and a $98 hoodie, Forbes reported.
• As part of the deal, McDonald's sold a Travis Scott Meal — a Quarter Pounder, fries, and a Sprite — which became such a hit that the fast-food chain started running out of burger ingredients.
• According to Forbes, Scott earned $20 million through a deal with Epic Games and pockets $10 million annually through a Nike partnership.

Travis Scott's deal with McDonald's may have landed him a $4 after the rapper drew crowds during a surprise visit to a California location, but it was all worth it in the end. Scott wound up earning approximately 100,000 times that figure through his partnership with the fast-food giant, according to $4.

Scott earned roughly $5 million through the endorsement, along with another $15 million through McDonald's-themed merchandise he developed for his Cactus Jack brand, Forbes estimates.

On McDonald's end, the meat of the deal was a limited-time menu offering called the Travis Scott Meal — a Quarter Pounder with cheese, bacon, and lettuce; medium fries with BBQ sauce; and a Sprite. The $6 combo, which is Scott's go-to McDonald's order, was available for roughly one month from September 8 through October 4.

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It was the fast-food chain's first celebrity meal deal since Michael Jordan's McJordan burger which hit the menu in the early 1990s. The Travis Scott Meal — despite $4 — became so popular that some locations $4.

But the bulk of Scott's estimated $20 million in earnings from the McDonald's deal, according to Forbes, came from cobranded merchandise that launched alongside the burger combo.

The $4 included $250 denim shorts, various hoodies and t-shirts, Egg McMuffin-branded boxers, and a $90 body pillow shaped like a McNugget. Scott also designed t-shirts for McDonald's employees to wear during the promotion.

Going beyond conventional endorsements, the rapper has $4 with companies including Nike and General Mills, which he teamed up with for a limited-edition box of Reese's Puffs in 2019. The $50 cereal boxes sold out in 30 seconds, $4.

$4 for a live in-game "Fortnite" concert Scott performed in April as part of an Epic Games deal that grossed the rapper roughly $20 million, Forbes reported, citing an unnamed source. According to the outlet, Scott likely earns around $10 million annually through his Nike deal, and is set to bring in at least $20 million through a multi-year deal with PlayStation.

Representatives for Travis Scott did not immediately respond to a request for comment.