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Walmart is now selling Cheetos mac and cheese — and yes, there's a Flamin' Hot flavor

Barbara Smith   

Walmart is now selling Cheetos mac and cheese — and yes, there's a Flamin' Hot flavor
  • Cheetos is launching its own mac-and-cheese line, in both box and single cup offerings.
  • The mac and cheese will be available in Walmart and online starting today, with more retailers getting the product in 2021.

Cheetos is getting into the mac-and-cheese business.

The cheesy favorite will be released in both a box and single cup format, with the same three flavors that are available in the beloved snack; Flamin' Hot, Cheesy Jalapeño, and Bold & Cheesy.

Both the box and single cup servings can be found at Walmart and online starting Saturday, with the company suggesting retailers price both at just under a dollar.

"We've seen incredible culinary creativity from our Cheetos fans through the years, taking our product and using as an actual ingredient in recipes — whether at restaurants, or now more than ever, at home," said Frito-Lay North America CMO Rachel Ferdinando in a $4. "Cheetos Mac 'n Cheese borrows that culinary inspiration to provide a mischievous mashup of an ordinary fan favorite."

The coronavirus pandemic has led retail brands to experiment with new offerings as consumers' food-buying habits shift as more meals are eaten indoors. Sales of dry foods including $4 are up, for example, leading General Mills to increase production partnerships. Spam sales are $4, and $4 is up. Like Cheetos, other brands are also adding a new way to consume their products – Jelly Belly recently launched a $4 line in some of its most popular flavors. Meanwhile, grocery staples including $4 are seeing their price increase up to 10%.

Cheetos' new mac-and-cheese line will continue to roll out at other retailers in 2021.

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