Worried that kids won't trick-or-treat this October, Hershey's is sending Halloween candy to stores a full month earlier than expected
Hershey'sis preparing for a downturn in trick-or-treating candysales by extending the Halloweenshopping season at stores like Albertson's.
- The company relies on Halloween for 10% of their sales, according to CNN Business.
It might be the dog days of summer, but supermarkets are already stocking Halloween sweets. Hershey's is partnering with retailers to extend the Halloween shopping season by an extra 2-4 weeks, according to CNN Business.
Albertson's, which owns Safeway, is one of the first to make the move, by putting up Halloween displays in August rather than mid-September, according to CNN Business.
As the nation continues to deal with the COVID-19 pandemic, businesses are grappling with changes in consumer behavior.
The choice certainly plays to Americans' quarantine diets: Many have turned to comfort food, including candy, throughout the pandemic. Sales of
Hershey global chief sales officer Phil Stanley told CNN Business that they'll also be cutting back on Halloween packaging to focus on candy that's consumed at home, rather than distributed on the front porch. So although Hershey's revealed a new lineup of Halloween candy, including Cookies N' Creme "Fangs" and "Vampire Kisses," which bleed strawberry creme, the special editions will take a backseat to traditional packaging.
- RANKED: The world's 20 strongest militaries
- I quit buying from Amazon 4 years ago. I get better deals on products elsewhere but still have to use their services.
- Gen Z faces more pressure at work than previous generations because technology has eliminated work-life boundaries, a psychology professor says
- Mohammed Shami ruled out of IPL, to undergo ankle surgery
- Here are the 8 eating habits that could upset your stomach
- 10 Fun things to do in Azerbaijan
- iQOO Neo 9 Pro with Snapdragon 8 Gen 2 launched in India, will take on the OnePlus 12R
- Enforcement Directorate searches Hiranandani Group premises in Mumbai