April L. Brown/AP Images
Walmart shoppers are a particularly dedicated bunch.
- Which retailers keep customers coming back again and again?
- InMarket found out just that by tracking consumer activity in its 2019
retail loyalty report. - Walmart took the top spot by a fair margin.
Which retailers attract shoppers who bring the concept of brand loyalty to a whole new level?
InMarket set out to discover just that in its 2019 retail loyalty report. The digital advertising firm assigned companies a loyalty score, based on customer activity from January 1 to February 28, 2019.
The loyalty scores were based on "repeat device visitation," meaning that it tracks the number of times a customer visits a certain chain with their technological device. To give a hypothetical example, a retailer that attracted 1,000 visits from 500 unique devices would receive a score of two.
Read more: 10 sneaky ways Walmart gets you to spend more money
An InMarket spokesperson said the number of visits to the stores on the list ranges from "the tens of thousands for the smaller chains, to well over a million for the largest chains."