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Salesforce
David Rudnitsky
It wasn't until a guy named David Rudnitsky was hired as a sales executive in 2002 that it really saw its
In fact, Salesforce CEO Marc Benioff was so impressed by Rudnitsky's sales tactics that he $4 about it in his own book, $4
Rudnitsky's now moved to a company called Insidesales.com, but his legacy lives on through what Benioff calls "The Rudnitsky Playbook."
Here's a paraphrased version of it.