Samsung launches Smart QLED TV starting Rs 3.14 lakh, aims at 60% market share

In a bid to strengthen its position in the premium segment, Samsung launched Smart QLED TV.

The company is hoping the 40-inch smart TV will shore up its sales.

Samsung aims to grab nearly 60% market share of the premium TV segment by the end of this year.

"We are aiming to take our share in the premium panel market to 60 per cent by the end of this year from the present 48 per cent. This would be helped by our new TV range as QLED series," said Samsung India VP CE Rajeev Bhutani.

Presently, in value terms, the overall size of the Indian TV market is around USD 2.4 billion (Rs 15,430 crore). The market is an intensely competitive one as new entrants have come into the low cost segments as well as in the premium 40 inch plus segment.


The company has priced the QLED series between Rs 3.14 lakh and Rs 24.99 lakh for screen sizes of 55 inch to 88 inch.

Samsung has come with a pre-book offer for its QLED TV under which it is offering Samsung Galaxy S8 (Gold) free to customers who book up to May 21.