Business Insider/Jessica Tyler Dunkin's first store of the future is in Quincy, Massachusetts.
- $4- which is now $4- revealed its plans for the "store of the future" in early September, starting with a $4 that rolled out to about 50 stores earlier this year.
- The name change is the beginning of a major rebrand that includes a new store design, new drinks, new espresso machines, and more.
- The first store of the future opened in Quincy, Massachusetts, about 20 minutes away from the brand's headquarters. Here's what it's like.
But the name change is only the beginning for Dunkin'. The Massachusetts-based coffee empire is undergoing a major rebrand that includes a new store design, drinks like nitro-infused cold brew, and digital-ordering kiosks. The rebrand also includes a focus on its new espresso, which required installing brand-new espresso machines at every store possible and conducting four- to five-hour training sessions for store managers nationwide.
The first Dunkin' store to be rebranded is located in Quincy, Massachusetts, about 20 minutes away from the brand's headquarters in Canton. The Quincy store has the new espresso machines, a mobile-order pickup station, a front-facing bakery case, an expanded grab-and-go selection, and a unique, two-lane drive-thru that caters to mobile orders.
Here's what we saw when we visited the new Dunkin' store: