Shopclues launches Shopclues Surety to ensure quality products on its platform

Shopclues, which is one of India's largest e-commerce players with over 5,00, 000 merchants has today launched a premium service experience for its customers.

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This premium service is in addition to the Shopclues Buyer Protection program which ensures an extensive 5 point quality check of the products along with the use of data analytics and secure dispatch to its customers in order to give them a seamless shopping experience.

How does it work

The program ensures that each Shopclues Surety product is rated on a set of quality parameters, evaluated and identified through an extensive research by the category experts, according to the company.


The platform marks out the rating of the classified products into four categories:

1) Best Buy

2) Great Buy


3) Value Buy

4) Brand Authorised

This allows the customer to make an optimal purchase decision while shopping on the platform.


A 'Best Buy' product is best rated amongst all the 5 parameter quality check as the quality of the product is equivalent to that of branded products.

A 'Great Buy' product is rated well among all the 5 parameters of the quality check as the product comes with good quality combined with the best pricing.

A 'Value Buy' product delivers all functional benefits and is a good value match for the money paid.


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A 'Brand Authorised' product is 100% genuine and is sold by an authorized merchant.

This is a great imitative in the times when people are more open to buying online and have started trusting online players for the quality products they provide.