Dog beds: Casper, Parachute, and Purple
The Casper Dog Bed, from $125, available at Casper
The Purple Pet Bed, from $149, available at Purple
Dog Bed, from $129, available at Parachute
Each of these three online startups that humans love, Casper, Purple, and Parachute, sell miniature, pet-approved versions of their best selling sleep products. People who shop with these innovative companies tend to be heavily invested in their overall missions and brands, so it's no surprise that they want matching beds for their pets.
Casper's dog bed combines pressure-relieving memory foam and durable support foam, while Purple's features its signature Smart Comfort Grid, a polymer design that adapts to your dog's movements. Parachute's favors a polyester filling over a foam one.
Read our full reviews here:
DNA tests: Embark
Dog DNA Test Kit, $199, available at Embark
If humans have their own at-home DNA tests to discover more about themselves, why not dogs? Embark, which partners with Cornell University's College of Veterinary Medicine, determines your dog's breed and checks for over 175 genetic health conditions and traits. You'll not only satisfy your curiosity about your dog's origins, but also better understand important things about its health.
Read our full review here:
Dog accessories and supplies: Wild One
Dog toys and treats: BarkBox
Order a box from BarkBox here
Shop Bark toys and treats at Target here
BarkBox, founded in 2012, tapped in early to dog owners' increasing commitment to their pets. Its monthly boxes, which always revolve around some type of fun theme, contain at least two creative toys, two all-natural bags of treats, and a chew. Dogs (more than 2 million of them to date) can't get enough of these monthly surprises.