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A survey on plant-based 'meat' shows consumer interest is still strong - and it bodes well for companies like Beyond Meat and Impossible Foods

1. Consumers want to buy plant-based meat, and many plan to buy it more than once

1. Consumers want to buy plant-based meat, and many plan to buy it more than once
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2. Most people use it as a supplement to animal based proteins — not a substitute

2. Most people use it as a supplement to animal based proteins — not a substitute
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3. Animal welfare is a big reason people buy plant-based meat, but health is important too

3. Animal welfare is a big reason people buy plant-based meat, but health is important too
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4. The ingredients in products matter

4. The ingredients in products matter
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5. Most people buy plant-based meat in grocery stores

5. Most people buy plant-based meat in grocery stores
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6. Prices are high, and need to come down

6. Prices are high, and need to come down
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7. Beyond Meat isn’t the most recognized brand — Morningstar Farms is

7. Beyond Meat isn’t the most recognized brand — Morningstar Farms is
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