scorecardA survey on plant-based 'meat' shows consumer interest is still strong - and it bodes well for companies like Beyond Meat and Impossible Foods
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  4. A survey on plant-based 'meat' shows consumer interest is still strong - and it bodes well for companies like Beyond Meat and Impossible Foods

A survey on plant-based 'meat' shows consumer interest is still strong - and it bodes well for companies like Beyond Meat and Impossible Foods

1. Consumers want to buy plant-based meat, and many plan to buy it more than once

A survey on plant-based 'meat' shows consumer interest is still strong - and it bodes well for companies like Beyond Meat and Impossible Foods

2. Most people use it as a supplement to animal based proteins — not a substitute

2. Most people use it as a supplement to animal based proteins — not a substitute

3. Animal welfare is a big reason people buy plant-based meat, but health is important too

3. Animal welfare is a big reason people buy plant-based meat, but health is important too

4. The ingredients in products matter

4. The ingredients in products matter

5. Most people buy plant-based meat in grocery stores

5. Most people buy plant-based meat in grocery stores

6. Prices are high, and need to come down

6. Prices are high, and need to come down

7. Beyond Meat isn’t the most recognized brand — Morningstar Farms is

7. Beyond Meat isn’t the most recognized brand — Morningstar Farms is

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