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Celebrities and influencers are furious at Instagram's experiment with hiding likes, and some are threatening to stop posting on the apphttps://www.businessinsider.in/slideshows/miscellaneous/celebrities-and-influencers-are-furious-at-instagrams-experiment-with-hiding-likes-and-some-are-threatening-to-stop-posting-on-the-app/slidelist/72011262.cms2019-11-11T21:18:33+05:30

Celebrities and influencers are furious at Instagram's experiment with hiding likes, and some are threatening to stop posting on the app

Nov 11, 2019, 21:18 IST

Nicki Minaj threatened to stop posting on Instagram if the feature goes into effect.

Minaj went on to speculate that Instagram is hiding likes in order to manipulate what posts users see in their feed, regardless of how much engagement posts are getting.

Rapper Juicy J predicted backlash against the change, tweeting that he expects people to leave Instagram and go "back to real life."

Cardi B took to Instagram to protest the feature, arguing that removing likes wouldn't make Instagram any less toxic because "the comments affect more than the likes."

Rapper Rico Nasty said the decision to hide likes will "kill Instagram."

But some people view the decision to hide likes as a good thing, including Kim Kardashian West.

Tracee Ellis Ross also voiced support for removing likes, stating that the like count "has adverse effects. It creates a culture that isn’t helpful for wellbeing and isn’t fruitful for creative energy.”

And some influencers have argued that the number of likes on a post is irrelevant compared to other metrics like follower counts and impressions.

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