Noom distinguishes itself from many other diet and weight loss apps by not just looking at a user's diet and restricting their intake. Instead, it examines a person's entire lifestyle, weighing factors like age, height, weight, activity level, target goals, medical history, and so on. Then, working in conjunction with a health and nutrition expert, it crafts a plan to help them reach their goals.
The program created for Noom users not only suggests which foods to eat but also introduces physical activity and reinforces healthy habits. The goal is to give the user the tools they need to adjust their current lifestyle gradually, making small changes that can be sustained over time. This approach leads to better health and fitness all around, which makes it a more balanced option for those looking to lose weight in a healthy and sustainable fashion.
The Noom app includes features you'd expect, including a food log, calorie tracker, and an activity monitor. Each tool plays a supporting role when it comes to supporting the app's curated health plan, too. They also provide incentives for users to be more active but in a more mindful way, taking into account caloric intake, fitness levels, and a variety of variables.
The downside of Noom is that it's pricey. Plans start at $59 per month and go up to $199 for a year, rewarding users for committing to more months at the outset. While Noom's well-rounded approach may be the best in terms of helping users to get healthy and fit, it's price point may be a significant hurdle for many.
Noom is available for both iOS and Android.