The 2010s were the decade Amazon took over the world. Here's how the company grew its business tenfold in the past 10 years.
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Dec 16, 2019, 20:56 IST
In the past decade, Amazon massively bulked up its global presence.
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Amazon invested heavily in its web services subsidiary, becoming a cloud computing juggernaut.
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Amazon deployed Alexa in 2014, and the software has helped the company woo new users with convenience and synergy.
Amazon's core retail business continued to grow — in 2015, Amazon surpassed Walmart as the largest retailer in the US.
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Amazon bulked up its entertainment operations in the past decade, pouring more money into Prime Video and acquiring Twitch in 2015.
Amazon also beefed up its brick-and-mortar presence by acquiring Whole Foods in 2017 for $13.7 billion.
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In 2018, the company acquired smart doorbell maker Ring for $1 billion, stepping into the home security market and gaining a leg up on smart-home tech.
As Amazon expanded into new markets, the size of its workforce swelled — it went from 33,700 employees in 2010 to 647,500 employees in 2018.
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As the decade drew to a close, Amazon signaled that it will begin expanding into a new field: healthcare.
Amazon consistently attributes its success to one focus: an "obsession" with customer satisfaction.