Since 2010, Amazon has grown its presence as an international retailer, expanding its localized storefronts to include domains for India, Singapore, Turkey, UAE, Italy, the Netherlands, Spain, Mexico, Australia, and Brazil.
Amazon Web Services was first founded in 2006, but it migrated all of its web operations to AWS in 2010, which grew exponentially in the decade that followed. AWS' annual revenue ballooned from $1.5 billion in 2012 to more than $25 billion in 2018.
Amazon's line of Echo devices, which are powered by Alexa, is now the most-used line of smart speakers with 61% of the US market share.
Source: The New York Times
Prime Video, which was founded in 2006 as a rental service, bulked up its original programming beginning in 2012 to compete with streaming services like Netflix and Hulu.
Meanwhile, Amazon's acquisition of Twitch lent it even more dominance in the realm of gaming entertainment.
Amazon's acquisition of Ring demonstrated the company's dominance at fusing tech and retail.
Amazon reported the employee counts in its 10-K filings from each year.
Amazon acquired health startups PillPack in 2018 and Health Navigator in 2019. It has incorporated both into its new pilot healthcare program, Amazon Care, which is currently only open to its own employees but may be expanded in the future.
Despite repeated controversies throughout the past decade, Amazon remains relatively well-liked by the general public, due in part to its dedication to increasing customer convenience in order to drive revenue. So far, the strategy has paid off.