BI Intelligence
Now, social networks are making significant investments in putting this data to work. If they achieve a firmer grip on users' relationships, interests, and spending habits, social networks will be able to provide their users with personalized content, and advertisers will be able to hyper-target users. But the kinds of data each social network collects varies dramatically based on what activity is conducted on each network.
$4, we take a close look at the kinds of information each of the biggest social networks collects on its users, and how that data fits into the overall strategy of each network.
Here's are some of the unique pieces of data each social network is collecting:
- Facebook collects 63 different pieces of data for its API>$4, more than any other social network. So much content is shared on Facebook, Facebook can provide a window into what people care about. $4
- Google+ will help Google contextualize its trove of search data, offering hints into why people might be searching for certain kinds of information. The relationship goes in the other direction, too - $4
- LinkedIn users have between 500-999 first-degree connections on the social network, and 19% have between 301-499.>$4 The data is creating a new way of understanding recruitment and retention.
- At its peak on Aug. 3, 2013, Twitter was processing 143,199 tweets per second globally. These tweets provide a real-time window into the news and information that people care about. $4
- Hundreds of thousands if not millions of product images are pinned to personal pages (called pinboards) on Pinterest every day. They represent a unique window into millions of shoppers' aspirations. $4 What's more, 80% of pins on Pinterest are repins, so images of products have a long shelf life, long after the initial pin.
In full, the report: