Social Big Data: The User Data Collected By Each Of The World's Largest Social Networks - And What It Means


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BI Intelligence

Social networks constitute a huge amount of consumer "big data." The average global Internet user spends two and a half hours daily on social media, and their activity reveals a great deal about what makes them tick.


Now, social networks are making significant investments in putting this data to work. If they achieve a firmer grip on users' relationships, interests, and spending habits, social networks will be able to provide their users with personalized content, and advertisers will be able to hyper-target users. But the kinds of data each social network collects varies dramatically based on what activity is conducted on each network.

In a new report from BI Intelligence, we take a close look at the kinds of information each of the biggest social networks collects on its users, and how that data fits into the overall strategy of each network.

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Here's are some of the unique pieces of data each social network is collecting:


In full, the report: