Each
We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once.
$4, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of
Here are some of our surprising findings:
- Facebook>$4 still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on
Facebook (compared to 17% who are onTwitter ). Eight-six percent of Facebook's users are outside the U.S. - Instagram>$4: Sixty-eight percent of Instagram's users are women.
- Twitter>$4 has a surprisingly young user population for a large social network - 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
- LinkedIn>$4 is international and skews toward male users.
- Google+>$4 is the most male-oriented of the major social networks. It's 70% male.
- Pinterest>$4 is dominated by tablet users. And, according to Nielsen data, 84% of U.S.
Pinterest users are women. - Tumblr>$4 is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use
Tumblr .
In full, the special report:
$4.