scorecardSoon, you will get your Coke in an aluminium bottle
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Soon, you will get your Coke in an aluminium bottle

Soon, you will get your Coke in an aluminium bottle
IndiaSmallbusiness1 min read
Coca-Cola is going to sell its aerated drinks in aluminium bottles in next three to four years.

Your Coke, Coke Zero, Diet Coke and Sprite will come in 200 ml aluminium bottles, on the lines of US, UK and China.

Dana Bolden, vice president at Bottling Investments Group at Coca-Cola, told ET, “If you put marketing strength behind any of your new product, that is what will drive acceptance. We launched Coke Zero in sleek cans 18 months ago. Had we not put any marketing muscle behind it, we would have probably not seen the uptake that we saw. So India is like any other market in that sense."

Moreover, aluminium bottles are easy to transport and it also increases the shelf life of a product.

Bolden is sure about customer acceptance to aluminium because, according to him, Indian consumers are very trendy and are extremely forward thinking.

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