- The Kansas City Chiefs and Philadelphia Eagles are vying for football's throne in Super Bowl LVII.
- The $4 team used Twitter trends to determine the most popular Super Bowl team by state.
The Big Game has arrived.
Patrick Mahomes and his Kansas City Chiefs are headed to Glendale, Arizona, to face Jalen Hurts and the mighty Philadelphia Eagles at State Farm Stadium Sunday afternoon.
With football's top prize on the line, the team at $4 sought to determine which franchise — the perennial AFC champs or the revamped Eagles — had the most support across the United States.
They analyzed geotagged Twitter data from more than 217,000 tweets sent out across the country, flagging the use of hashtags, like #ChiefsKingdom, #FlyEaglesFly, and more, to differentiate between Kansas City fans and Philadelphia's faithful.
Jalen Hurts' rise to prominence, following several battles for starting spots, appears to have captured the nation's heart; the Eagles are the preferred team in 28 states compared to the Chiefs' 22.
Each team maintained a hold on their native state and much of the surrounding region, though Kansas City appears to have secured support from two Northeastern states — New York and Vermont — where fans of the New York Giants may be staunchly refusing to support their NFC East rival Eagles. California, Nevada, and Colorado — states that are home to fans of the Chiefs' division rivals in the Los Angeles Chargers, Las Vegas Raiders, and Denver Broncos — similarly lean in Philadelphia's favor.
The Eagles, however, have the support of the vast majority of the Eastern Seaboard as well as a huge swath of land in the West from Idaho down to Arizona and New Mexico. And while the Midwest and Southeast appeared to be a lock for the Chiefs, Minnesota, Louisiana, and Florida have all jumped off the Mahomes train in favor of the Birds.
Check out the full map below, and tune in to watch $4 on FOX at 6:30 pm ET Sunday: