- Tom Brady shared a photo of himself wearing just underwear on his Instagram page.
- Brady recently divorced and announced his retirement.
The $4 has raised some eyebrows on social media with a recent post on Instagram.
On Monday, Brady posted a mirror selfie of himself sitting on the edge of a bed in a tropical paradise, wearing nothing but a pair of underwear and a strategically placed hand.
The image led some to question what the 45-year-old father of three was doing. But it's clear from the original posting that Brady is promoting his new lifestyle brand, $4.
The company, launched in 2022, describes itself as a "lifeletics" brand. $4, it is "the first technical apparel brand to apply two decades of pro sports level innovation and engineering to create a system of clothing that performs across every activity."
—Maggie Gray (@MaggieGray) $4
The recent photo may be a $4, but it also appears to have been part of a quasi-dare promoting the underwear's release.
Brady originally tweeted that he would recreate the photos of the models if the post received 40,000 likes. It has received over 49,000 likes at the time of publication.
—Tom Brady (@TomBrady) $4
The company then playfully reminded Brady about his promise, writing, "Hey @TomBrady, we haven't forgotten about this."
—BRADY (@bradybrand) $4
$4, took the challenge and demonstrated some multi-tasking at its finest.
The company's social media team continued to have some fun with the photo, comparing it to the infamous video from the NFL Combine before his rookie season, which was $4.
—BRADY (@bradybrand) $4