scorecardGrayscale Investments becomes the first-ever crypto sponsor of an NFL team after inking an exclusive partnership with the New York Giants
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Grayscale Investments becomes the first-ever crypto sponsor of an NFL team after inking an exclusive partnership with the New York Giants

Will Daniel   

Grayscale Investments becomes the first-ever crypto sponsor of an NFL team after inking an exclusive partnership with the New York Giants
Stock Market2 min read
  • Grayscale Investments is the first-ever cryptocurrency company to sponsor an NFL team.
  • The New York Giants announced on Wednesday that Grayscale is the team's "Official Digital Currency Asset Management Partner."
  • Grayscale will host education seminars on cryptocurrencies for Giants personnel each year as a part of the deal.
Grayscale Investments became the first-ever cryptocurrency company to sponsor an NFL team on Wednesday after the New York Giants announced an exclusive partnership with the firm.

"Our partnership with the Giants is incredibly meaningful because our roots are in New York," Michael Sonnenshein, Grayscale's CEO, said in a press release.

"We're excited to partner with such a forward-thinking franchise, to work together on philanthropic initiatives, and to continue to support the New York metropolitan community," the CEO added.

Grayscale is now the "Official Digital Currency Asset Management Partner" of the New York Giants.

The digital currency asset manager will also be the presenting sponsor of The Giants Foundation's golf outing, the presenting home game sponsor, and a supporting sponsor for the Giants training camp as a part of the deal.

Grayscale also plans to host educational seminars on cryptocurrencies for Giants personnel each year.

"We are excited to partner with Grayscale, who are innovative leaders in the digital currency market," Pete Guelli, the New York Giants' chief commercial officer, said in a press release. "During our extensive evaluation of the space, we determined that we not only wanted a partner that understood the value of aligning with the Giants brand, but also could guide us in navigating the cryptocurrency ecosystem."

"Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve," Guelli added.

Grayscale is the world's largest digital currency asset manager, with more than $46.65 billion in assets under management as of the end of April.

The company recently confirmed it will convert its popular bitcoin trust into an exchange-traded fund.

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