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A model wearing Gucci.
- Marketing and consulting firm $4 recently released their annual ranking of the best global brands worldwide, across all industries.
- $4 appeared on the list this year.
- $4 and $4 are the only two $4 ranked among the top global $4 every single year since 2000, $4, the Head of Global Luxury at Interbrand, told Business Insider.
- Louis Vuitton $4 as the world's number one luxury brand, while Interbrand $4 the $4 luxury brand of 2019.
- $4
Out of all the luxury companies in the world, only two have remained among marketing and consulting firm $4's annual ranking of the world's most valuable brands since 2000: Gucci and Louis Vuitton.
The two brands may seem quite artistically and aesthetically different, with their stories only united under the premise of a founder's dream. But it has been this dream that has been able to grow and last decades, stretching into the 2000s, where they both have retained spots as the top luxury brands in the world.
Gucci's growth over time
$4 (the 33rd most valuable global brand in all sectors) has a $15.949 billion brand valuation, as calculated by Interbrand, and saw 23% growth this year, $4.
$4 highlighted Gucci's internal commitment to the brand, responsiveness in evolving the brand to adapt to market changes and challenges, and its continued relevance in fitting consumers' wants and needs as the three "top-performing factors" to have helped its growth and continued success.
Louis Vuitton's growth over time
$4, which is part of the $4 headed by billionaire $4, has a $32.223 billion brand valuation, as calculated by Interbrand, with 14% growth. This makes Louis Vuitton $4; it was also the 17th most valuable brand worldwide across all sectors.
$4 highlighted Louis Vuitton's internal commitment to the brand, responsiveness in evolving the brand to adapt to market changes and challenges, and its consistency of experience as the three "top-performing factors" to have helped its growth and continued success.
Gucci vs. Louis Vuitton brand valuation changes over time
Interbrand
According to Interbrand, not even Chanel (nor Hermès, Burberry, Prada, Fendi, or Cartier) has been ranked as a top global brand every year since 2000. However, speaking to Business Insider, Robins noted the "unique trajectory" of $4, which she terms a "$4," and how it has consistently risen in valuation since its entry onto the best global brands ranking in 2003.