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Peloton erases losses and rallies 9% after signing a multiyear deal with Beyoncé

Ben Winck   

Peloton erases losses and rallies 9% after signing a multiyear deal with Beyoncé
  • $4 rose out of a morning loss and jumped as much as 8.6% on Tuesday after $4.
  • Peloton said the launch coincided with homecoming, an annual fall celebration for students at historically Black colleges and universities.
  • Peloton and Beyoncé said they would give two-year Peloton subscriptions to students at 10 such schools.
  • The gains led Peloton to outperform other popular stay-at-home stocks such as $4, $4, and $4.
  • $4 as investors continued to shift capital from growth favorites to reopening plays and small-cap stocks.
  • $4.

$4 shares erased early losses and climbed as much as 8.6% on Tuesday after the company announced a multiyear deal with Beyoncé to produce exclusive workouts.

The superstar was the most requested artist among Peloton's 3.6 million users, $4. It said that the launch of the collaboration coincided with homecoming, an annual fall celebration for students at historically Black colleges and universities, and that Beyoncé and Peloton created a series of homecoming-themed workouts across fitness categories including cycling, running, and yoga.

The fitness-equipment company and Beyoncé also said they would give two-year Peloton subscriptions to students at 10 historically Black colleges and universities through the launch.

The announcement led Peloton to outperform other stay-at-home stocks throughout the session. US equities $4 as investors continued to pivot from growth stocks and tech giants to reopening plays and small-caps. While stay-at-home peers such as $4, $4, and $4 tumbled, Peloton rallied into the afternoon.

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Peloton has notched several record highs in recent months as demand for its home exercise hardware has skyrocketed. Gym closures and stay-at-home orders drove people to its bike and treadmill, and wait times for its products quickly increased. The company $4 and beat expectations for quarterly earnings.

Tuesday's rally retraced only some of $4, and shares sit far from their mid-October peak. The company sank as much as 25% on Monday as news about Pfizer's vaccine development $4 from popular quarantine picks.

Peloton traded at $104.73 per share as of 1:50 p.m. ET, up 277% year-to-date. The company has 45 "buy" ratings, four "hold" ratings, and one "sell" rating from analysts.

Now read more markets coverage from Markets Insider and Business Insider:

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