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Sam Bankman-Fried went from relative obscurity to crypto billionaire in just 4 years. Insiders explain how he did it, and what's next.

Matt Turner,Phil Rosen,Jordan Parker Erb   

Sam Bankman-Fried went from relative obscurity to crypto billionaire in just 4 years. Insiders explain how he did it, and what's next.

Welcome back to Insider Weekly! I'm Matt Turner, the editor-in-chief of business at Insider.

There's a certain status that comes with being widely known just by your initials.

For Sam Bankman-Fried — or SBF, as he's known to many — that standing in the crypto and investing community has come about in short order. In just four years, the FTX founder has gone from relative obscurity to the head of a crypto empire with a personal fortune surpassing $20 billion.

Insider spoke to $4 — from those who knew him at college to early colleagues to his brother — in order to understand how he operates. Many drew comparisons with Mark Zuckerberg. After all, Bankman-Fried is the only other person besides Zuckerberg to have gotten so rich so quickly, according to Forbes.

The $4, particularly as early movers like FTX try to scale while simultaneously facing growing regulatory pressure. Read on for a Q&A with reporters Vicky Ge Huang and Kari McMahon on their profile.


Also in this week's newsletter:

  • We outlined 55 tech startups $4
  • Gen Zers share their takes on $4
  • Some Family Dollar employees describe 80-hour workweeks, sleeping in chairs, and $4

Let me know what you think of all our stories at mturner@insider.com.


Subscribe to Insider>$4 for access to all our investigations and features. New to the newsletter? Sign up here.>$4 Download our app for news on the go – click here for iOS>$4 and here for Android.>$4


Inside our profile of billionaire Sam Bankman-Fried>$4

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Vicky Ge Huang and Kari McMahon take us behind the scenes of$4

Why were you interested in profiling Sam Bankman-Fried?

Vicky: Sam Bankman-Fried is a 29-year-old crypto billionaire who went from relative obscurity just four years ago to the head of a crypto empire. In crypto circles, he is famous for sleeping four hours a night on a beanbag chair next to his desk, multitasking on six screens, and, most importantly, being a skilled trader who banked 10% daily gains on million-dollar trades. We wanted to find out who he really is behind the scenes.

How did you approach this profile?

Vicky: Bankman-Fried has become a go-to talking head for the crypto community, frequently appearing on TV to analyze market dynamics. We tried to speak with all the important people in his life and those who crossed paths with him at important junctures. We spoke with Bankman-Fried himself, his closest friends, colleagues, former and current employees, early and new investors, and even his brother.

What's one of the most surprising things you learned in your reporting?

Kari: Going into the reporting, we knew that FTX had faced less scrutiny from regulators compared to other exchanges, but it was never clear why. By speaking to Sam, his colleagues, and investors, we got a behind-the-scenes look at how he's managing those relationships and how much investors value his approach. One of his former colleagues even suggested that Sam might eventually have political ambitions of his own, which took us by surprise!

Read the full profile here: Insiders break down what crypto billionaire Sam Bankman-Fried is really like — and the tough questions facing his company>$4


Top 55 tech startups to bet your career on>$4

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As more people rethink their careers amid the Great Resignation, we've created a list of startups that have all the markings of long-term success. Each met one or more criteria: They're creating innovative technology, fostering a great workplace, raising funds from marquee investors, or grabbing industry attention.

From Maude, a sexual-wellness company, to NowRx, which offers same-day prescription delivery, these 55 startups offer new hires the opportunity for outsize impact.

See our top picks here. >$4


Gen Z is transforming the workforce>$4

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Gen Zers, born between 1996 and 2012, are starting their careers with a different perspective than the generations before them. Entering the workforce amid the coronavirus pandemic, rampant school shootings, the Great Resignation, and 2020's racial reckoning, they're bringing with them a new set of values.

We spoke with 22 Gen Zers working in tech, law, and finance to get their takes on remote work, their perception of their older counterparts, and what they envision as the future of work.

Here's what they told us.>$4


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Insider spoke with more than 30 former Family Dollar employees, some of whom recounted working 80-hour weeks in unsafe and unsanitary conditions. Some said they were held at gunpoint, while others said their bodies broke down from the work. One employee recalled finding snakes in the stockroom. All of the employees said they were denied overtime.

Family Dollar used private arbitration to keep the employees' claims out of public view — but Insider found them.

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More of this week's top reads:

  • The Great Resignation is about to make holiday travel an absolute nightmare. $4
  • MIT professor and Wall Street guru Andrew Lo $4
  • A 40% stock market crash may just wreck new investors — that's according to "Trillion Dollar Man" Dan Peña. $4
  • A $40 million crypto party on a superyacht during Art Basel Miami —$4
  • Hypersonic missiles could start World War III — but that's $4
  • Jim Mooney — heir apparent to value-investing titan Seth Klarman — $4
  • These are the five best cannabis stocks to bet on for 2022, $4
  • This secretive firm manages OnlyFans stars — $4

Compiled with help from Jordan Parker Erb and Phil Rosen.

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